Executive Summary

Electric Blue was approached by Common Purpose to work in partnership with Queen Mary College (University of London), on their project – Q Challenge. We were asked to set a challenge for a team of students: a real world problem for which they had to find a real world solution. Students had regular contact with Electric Blue and had a deadline to deliver their final solutions.

About Common Purpose

Common Purpose is a British-founded charity that runs leadership development programmes around the world. Its aim is to improve the way organisations and society work together, by developing leaders from all sectors, through a programme of diverse challenges and approaches.

The Challenge

**How can we secure pledges from local businesses to support the uptake of electric taxis? **

The challenge brief supports our Electrify Watford campaign. As evidenced in numerous studies, our continued use of fossil fuels creates devastating economic, social and environmental damage. When commuters are forced to choose between a fossil fuel powered taxi and electric taxi, most would choose the latter. However, there’s a missing piece: taxi drivers are not aware of this demand, so they continue driving petrol and diesel vehicles.

Electric Blue challenged the students to create a scalable campaign, in order to gain commitment from businesses and public taxi users, to support those fleets adopting electric vehicles (EVs).

Our Solutions

Leveraging the local authorities

The group proposed to leverage the Local Authorities and their resources to raise awareness about climate change and its impact. In addition, Local Authorities would be able to help with the design of rules and regulations, regarding the usage of EVs throughout boroughs.

Electric Blue to run workshops throughout the city

Their next approach to the challenge was for Electric Blue to run workshops for local stakeholders, encouraging learning and increasing awareness of climate change. These workshops would include various activities, allowing for taxi drivers and businesses to be educated on the usage and feasibility of electric taxis (e-Taxis).

Date: 18/06/2018